brand integration

Lately I’ve been noticing a trend of product displacements that are arguably more clever and memorable than even some of the most exhaustedly planned brand integration strategies.  During the product displacement process, any form of recognizable branding (i.e. logo or brand name) is removed or covered and essentially erased. This often occurs to avoid giving a brand free advertising or is requested by brands themselves if they sense that they will be presented negatively.  Read More »