Dear Facebook. We need to talk.

I thought you were so much more than an online yearbook. And I thought you and I had an understanding. The formula is supposed to work like this: I upload the photos of myself that are the most flattering (and remove the unflattering photos that my friends tag me in), I select the music from my itunes library that make me seem irreverent and counter culture, and I mention the books that make me appear well-read and smart (even if I haven't read them). Are you really telling me that no matter how much I work to construct the perfect profile, that my friends matter just as much as me?

This week, 505ers are diving into readings on computer-mediated communication, mobile phone use and online social networking.

One of our assigned readings, The Role of Friends' Appearance and Behavioron Evaluations of Individuals on Facebook: Are We Known by the Company We Keep? investigates that which the title suggests: whether your Facebook network judges your physical attractiveness by the attractiveness of your friends. The answer, according to this article's authors, is a resounding YES.

Their research (using participant questionnaires based on mocked-up user profiles) finds that your perceived physical attractiveness is directly linked to that of your friends'.

So we're judged by the company we keep on Facebook? I'm not sure we needed a group of scholars to confirm this theory. All it takes is a painful jaunt down memory lane to the dynamics we all experienced in primary and secondary school: your coolness is directly proportional to the coolness (or lack thereof) of your friends. An online social network like Facebook is not anonymous, therefore, the constructions on our individual profiles and the expansion of our network of friends relies (somewhat) on the reality of our offline selves.

If Facebook merely provides a vehicle for identity formation and, in turn, peer-judgment in a sort of hyper-embodied space, are you more reticent to log on? Calling all Facebook users: you might want to get your friends to put on their best profile picture forward; the state of your impression management depends on it.