Crunching the Numbers: The Media & Polling Spin Zone Meets Election 2009
By: Josh ScaccoAs a political junkie, elections are the Superbowls of the year for me. Literally. So, it should come as no surprise that I have been glued to the television and computer for most of the night crunching the numbers on the "Big 3" races that are supposed to magically tell the future of President Obama's administration, according to the media pundits. One year on from his historic victory and speech in Grant Park, the gubernatorial elections in Virginia and New Jersey and the congressional special election in New York's 23rd congressional district are the equivalent of the Oracle at Delphi - forecasting fortune or doom going into the midterm elections of 2010. Maybe. The media may be wrong on this one and their incessant reliance on the election horse race.

First, the exit polls. Voters in Virginia and New Jersey (two states out of 50) gave President Obama approval ratings over 50%. These races were not about Obama, but very local issues - transportation and the economy in Virginia, the economy/taxes and corruption in New Jersey. Therefore, the Oracle is not so much of a truth teller as much as a mirage. The media can stop looking at it.
Second, the pre-election polls. The media make a living off the horse race. Bringing in pollsters and pundits draws in politicos (ok, I'll admit it - me too) and ratings. RealClearPolitics' polling averages in the Virginia gubernatorial race had Republican candidate Bob McDonnell ahead by 13.4%. He won the race by 18%. In New Jersey, RCP polling averages had Republican candidate Chris Christie ahead by 1%. He won by 4%. And finally in NY-23, the final Public Policy Polling showed Conservative candidate Doug Hoffman with a 17 point lead. He went down to defeat by 4%. In all of these cases, the media latched on to sparse data regarding a handful of election contests. Additionally, media organizations sponsored exit polls in New Jersey and Virginia that were reported shortly before the polls closed. They made up for a lack of information and generalizability by paying for numbers to report on for several hours before the polls officially closed. These exit polls, a surprise for an off year election, are used to "test the waters" for future election projections, according to Georgetown professor Diana Owen.
Third, the circus. In the absence of more races to cover, the media descended and perpetuated a story of Republican chaos in New York's North Country. The media coverage then drew in an ideological army of "out of towners" who drowned a far right candidate in funds. This caused the Republican nominee to withdrawal, further perpetuating the chaos. Polling data was skewed as reported on Twitter tonight by Public Policy Polling (PPP). PPP said they learned a valuable lesson from all of this: if a candidate withdrawals, ditch the poll. Instead, they went ahead with a poll showing Hoffman ahead by 17 points. Therefore, the few legitimate methods of gauging these races were quickly rendered useless by the media coverage.

The media coverage of these races, it seems by preliminary examination, had little impact on the final result in Virginia, some impact in New Jersey, and a great deal of impact in the New York congressional election. New Jersey was covered more frequently because the polls were closer and President Obama made more frequent trips. The New York race was covered because of the bizarre nature of the contest. Once Virginia became a lock for the Republican ticket several weeks ago, media coverage dropped off the radar. The media aggregator at RealClearPolitics listed eight stories related to NY-23 on the Monday before the election and four "general" stories regarding the elections as the all important Obama Oracle. Obviously, media coverage on rural, upstate New York paralleled that of rural Iowa before its presidential caucuses.
Wednesday November 4, 2009 will be remembered as the day the campaign for the 2010 midterm elections began. On the heels of strong Republican victories in Virginia and New Jersey, a surprising Democratic victory in New York, and a narrow victory for Mayor Michael Bloomberg of New York City (the polls were wrong there too), the pundits will crunch the numbers about suburban voters in Fairfax County, VA who supported Obama last year and Republican McDonnell this year or Bergen County, NJ voters who voted for Obama last year and Republican Christie this year. I will keep in mind that generalizing these results is risky business (and not in the Tom Cruise sense).
The electorate that elected Obama last year was decidedly younger and more diverse than the older, whiter electorate this year in a handful of contests. Not to take the wind out of the Republican sails. They had a very good night and elections are about who shows up. But that is why you cannot read this year's results into next year's: elections are about who shows up. Republican efforts to reach the voters who did not show up are not the subject of this post. It is about the numbers and tonight they favored the Republicans. Next year is yet to be determined.
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Politico: Twitter Coverage Beats Cable Election Coverage
This is an interesting article from Michael Calderone and Daniel Libit at Politico regarding Twitter and Election 2009. http://www.politico.com/news/stories/1109/29129.html
Balanced account
Media cover impact
The media coverage of these races, it seems by preliminary examination, had little impact on the final result in Virginia
I feel inclined to disagree slightly here. I will acknowledge that many of these polls are pretty skewed, but the large measure of change during one segment of McDonnell-Deeds race might be worth a second look.
After the Washington Post, published their article on McDonnell's 20-year old, semi-misogynistic grad thesis, every poll I've seen does something interesting (here's one. You'd think it would make McDonnell fall in the polls, but rather, it pushes him ahead. The article was of course followed rapidly by attack ads, and scathing editorials in the Post and other papers. So perhaps McDonnell owes that media barrage some thanks. Is being criticized by the media sexy in a center-right state?
Okay, yeah that first
John Stewart and Polls
Great post, Josh. John Stewart had a great segment on polling in the media that really complements this: http://www.thedailyshow.com/watch/mon-august-17-2009/poll-bearers
Good Feedback
Thanks for commenting Doc, Greg, and Brian. I should have clarified Greg that it was not that the media had no effect on the race in Virginia (the Washington Post tried its best to drag Creigh Deeds over the finish line), but it was coverage that ultimately did not sway the final outcome. The Virginia coverage focused mainly on two things: McDonnell's grad school thesis and Creigh Deeds' inept campaign/White House embarassment from it. In fact, media coverage of his failing campaign in the final weeks may have created a bandwagon effect for McDonnell that may have expanded his margin of victory. I say media coverage had more of an effect in New Jersey and NY-23 because the president and his administration had invested more there (3 widely reported visits to NJ the weekend before the election), the polls were closer so as to create more excitement, and the unique nature of the NY-23 election contest between a moderate to liberal Republican and a very conservative Republican. The media loves a fight (as everyone knows) and there was definitely more of it in NJ and NY-23, hence the microscopic coverage that could have impacted the final tallies.
Brian, I appreciate the links. Stewart definitely has a way of shining light on these kinds of issues in a humorous and disarming manner. Doc makes an excellent point in his assessment - it is impossible to predict next November 2nd from this November 3rd. However, some have already begun extrapolating some trends from the exit polls. Manu Raju and Jonathan Allen at Politico report that some red state Democrats are concerned by the movement of independent voters toward Republicans in this Tuesday's VA and NJ elections. http://www.politico.com/news/stories/1109/29167.html Once again, not enough to predict next November. However, the numbers can be stopped and analyzed for current trends (based once again, on who showed up).